What is Intent Marketing & Why Does it Matter?

Keen to enrich your marketing with intent data?

Want to find out which companies in the market are looking for what you offer?

Greg Anderson, VP of Sales at TechTarget, and Shahin Hoda, Head of Growth at xGrowth, are going to sit down and talk about what is intent marketing and how you can implement it in your marketing strategy.

👉🏾 Here’s what you’ll learn 👈🏼

- What is “intent data”
- What are the different kinds of intent data
- Why all intent data is not created equal
- How can intent data be used to enhance marketing and sales strategies?

🎙Who are the speakers?
Greg Anderson & Shahin Hoda

Greg leads TechTarget’s sales team across APAC. In his 12 years in tech marketing sales he’s worked in Boston, San Francisco, Singapore, and Australia delivering complex marketing & SaaS solutions and strategies to global tech leaders such as Cisco, Microsoft, Intel, HPE, Oracle, Amazon, Salesforce and many more. He is passionate about digital marketing, sales, and overall personal and professional growth through continuous education and dialogue with others interested in the same pursuit.

Shahin is the Founder of xGrowth, an agency helping B2B technology firms build and maintain predictable, revenue-focused growth engines. Shahin and his team work with brands like VicRoads, Byte and Village Roadshow, maximising their marketing efforts with great results.

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