In a lot of situations, the first thought of a business owner is “but I’ll be missing out from our a lot of opportunities”.
This month we went through The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.
The book is full of insights, golden nuggets and a favourite of Tim Ferriss.
As I went through the book again, one of the main points that stood out for me over and over again, was the concept of niching down your service or offering.
Have a listen and let me know what your thought are.