I’ve tried doing SWOT analysis before.
Every single time I wasn’t sure if I’ve done it properly?
Have I missed something?
Could it be more robust?
Well, last month I came across a great structure to make sure a SWOT analysis is done properly.
Marylou Tyler and Jeremey Donovan in their book Predictable Prospecting have created a 6 pillar structure for doing a SWOT analysis.
Check out the video for the pillars.