Eliminate Guesswork
in your B2B Marketing

Build a predictable revenue-focused growth engine with Account-Based Marketing

What Challenges Do We Solve?

Authority
Establishment

Through a combination of content and visibility strategies, we help our clients establish themselves as thought leaders in their space.

New Opportunity
Creation

One of the main areas that we work with you to bring new opportunities to your door. We focus on targeted methodologies to identify and attract the right companies in predictable cycles.


Pipeline Velocity Acceleration

By creating the right content and running targeted advertising, we assist your sales team move opportunities faster through their pipeline and turn them into customers.

Account
Expansion

It is much easier to expand and upsell to existing customers than to acquire a new one. We work with our clients to design campaigns to help them in their upselling process.
  • Connecting Avaana with health practices using Account-based Marketing

    Watch how we helped Avaana implement an Account-based marketing strategy to identify, segment and engage with key accounts.
  • Opening doors to large organisations for Mobi

    Mobi aims to serve large organisations by providing a carpooling scheme for its employees. We were able to bring them to the attention organisations such as the Australian Music Institute and Dandenong City Council.
  • Helping OneSpace identify, engage and book meetings with high-level executives

    Working with the marketing and sales team, we developed a detailed roadmap to help accelerate ideal accounts through their sales pipeline.

We Build Your B2B
Growth Engine in 3 Steps

  • 01

    Growth Audit

    In this first stage, we do a complete content, tools, sales and marketing audit of our clients’ company to identify areas of strength, improvements and potential areas for expansion.
  • 02

    Roadmap Design

    Our audit is followed by a design of an executable roadmap. The roadmap outlines all our findings from the audit and how to fill the necessary gaps. The roadmap also includes the design of the first growth campaign.
  • 03

    Campaign Execution

    This is when the execution work starts. Based on the roadmap we will implement the first campaign, working alongside our clients. The first roadmaps are usually between 4 to 6 months in length.

01

Growth Audit

In this first stage, we do a complete content, tools, sales and marketing audit of our clients’ company to identify areas of strength, improvements and potential areas for expansion.

02

Roadmap Design

Our audit is followed by a design of an executable roadmap. The roadmap outlines all our findings from the audit and how to fill the necessary gaps. The roadmap also includes the design of the first growth campaign.

03

Campaign Execution

This is when the execution work starts. Based on the roadmap we will implement the first campaign, working alongside our clients. The first roadmaps are usually between 4 to 6 months in length.

01

Growth Channel Identification

Stop shooting in the dark. Understand the most suitable growth channels for your app and how to align your marketing efforts across multiple platforms.

02

Establish
Growth Targets

Focus on the right metrics to help grow your apps. Develop a clear understanding of your approximate cost per install per channel, conversion rates at different stages and your user growth target.

03

Select
Growth Tools

There are hundreds of marketing tools out there. Identify your core tool-stack so you’re able to not only support your marketing efforts but also maximise your marketing investment.

04

Execute
Growth Plan

Great! You have your strategy, YOUR user growth blueprint. The next step is to roll up our sleeves, get our hands dirty and start growing your userbase. One campaign at a time. We can help you with that.

What We Use to Drive Results

Tactile
Marketing

Making a good first impression is important. Through the use of tactile marketing, we can directly engage with your prospects to drive a higher response rate.

Digital Targeted Advertising

The bread and butter of our campaigns. Utilising a combination of social, search and IP targeted ads we can engage your prospects are key moments in the sales funnel.

Event & Webinar Marketing

Nothing can compare to interacting with your prospects directly. Events and webinars can set your organisation as thought leaders in a specific industry.

Content Strategy
and Creation

An essential component of any marketing initiative. Working alongside your team, we create meaningful content, including video, to accelerate your prospects through the sales pipeline.

Outbound
Email Strategy

This is not another simple email blast. A highly personalised email delivered to a prospect at the right time, with the right content can open up many opportunities for your sales team.

LinkedIn Strategy
and Social Selling

THE B2B marketing platform. LinkedIn allows us to expand and interact with key accounts on a level that is not possible with other traditional platforms.

Get the Results You’ve
Always Wanted with your Marketing

“We've worked with xGrowth on a wide variety of campaigns, which falls under the Account-based Marketing heading... one of the more successful campaign was the direct mail side of things... as a result practitioners come to meetings with a positive mindset.”

Rohan Pardasani

CEO of Avaana

Get in touch with us

We will give you a call in 24 hours

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